5 Things Moms Should Know About Their Gen Z Kids

Check out these surprising facts from our new national study on Gen Z

Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.

New National Study: The State of Gen Z 2017

New National Study Finds Gen Z is Smarter with Money than Millennials

Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.

Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Generation Z Wants a Job

Jason Dorsey, the Gen Z Expert, talks Gen Z employment opportunities

While Gen Z wants jobs that are fulfilling, they also crave job stability and don't plan to change jobs as much as their predecessors have.

We raised $20,000 in scholarships for Gen Z!

Scholarship funds will go directly to students and their education provider

I’m incredibly excited to announce that in partnership with Distributor Contractor Association we raised $20,000 in scholarship money

What’s in a Name? Gen Z vs iGen

(and Other Names that Didn't Stick)

Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized

Gen Z is Skeptical of Advertising

How can marketers get through to a generation who is used to skipping ads?

With shorter attention spans and a higher likelihood of avoiding advertising, Gen Z might be one of the hardest ever generations to market to.

Gen Z is Skeptical of Advertising

According to a recent CNBC article, Gen Z, the generation after Millennials, looks for humorous commercials, likes to “co-create” with brands, and only wants to watch videos that are less than 10 seconds long. Most of all, they physically skip ads when they pop up. Read More »

CATEGORIES: Generations iGen / Gen Z Selling & Marketing Technology

What’s on the Menu for Gen Z: Restaurant Preferences for the Youngest Generation

Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.

While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.

How to Determine Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.