According to the IHRSA 2017 Health Club Consumer Report, Gen Xers are more likely to join health clubs than any other demographic, even Millennials. Read More »
The generation after Baby Boomers looks for equipment rather than classes
Look out, health clubs! Millennials might seem like your target market, but it’s actually Gen Xers that are signing up in droves.
The children of the 70’s find themselves on social channels more than Gen Y
A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!
A January 2017 Nielsen report showed that Americans age 35 to 49 were found to spend nearly an hour more per week on social media than Millennials. Read More »
New data reveals how changing expectations in caregiving for aging parents is throwing Gen X for a loop
Generation X – the generation sandwiched between Baby Boomers and Millennials – are beginning to face a difficult milestone en masse.
Now, the role of caregiver encompasses everything from health support to financial settlement and the physical cleanout of a loved one’s home. Read More »
Check out these surprising facts from our new national study on Gen Z
Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.
As any mom can see, Gen Z is going to be quite different from previous generations. Read More »
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
We are excited to have bestselling author David Horsager as a guest blogger to share his take on generations and getting things done. Here is his guest post about how to maximize productivity in the workplace across generations.
While most people agree that productivity is important, diverse personalities, work styles and ages account for a wide difference in opinion about what “getting things done” should look like.
While Millennials are asking the whys behind a given task, the Baby Boomer manager gets increasingly frustrated with an apparent lack of trust and compliance in the workplace. Age does not have to be a barrier to having efficient, multigenerational teams. Questions drive clearer goals and quick turnarounds on allocated tasks drive business results. Why not have both?... Read More »
Managers and leaders face an unprecedented challenge
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more.
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more. Here is a quick overview of the five generations by birth years... Read More »