In our research at The Center, we've discovered that technological trends are beginning to trickle upwards, meaning that older generations start adopting the smartphone and social media habits of younger generations. Read More »
Baby Boomers are a force to be reckoned with in the online shopping space.
While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
Global consumption might look very different in 15 years. Here are the generations that are shaking things up.
New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!
until the turn of this century, population growth generated more than half of all global consumption. But between 2015 and 2030, three-quarters of global consumption growth will be driven by people spending more... Read More »
In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.
While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.
“Millennials are up for grabs, we have the least established loyalty, and we’re trendsetters," said Dorsey. Read More »
Will fast-changing automobile technology wedge a further divide between the oldest and youngest generations?
Self-driving cars used to seem like one of many elements of an idealistic future that looked great on the big screen but would never happen…along with robots that clean up after you and meals in pill form. But as anyone who has ever used a Roomba or drank a meal-replacement shake can tell you, that future is nigh.
According to a cross-generational survey by the College of Engineering at Carnegie Mellon University, which polled 1,000 people between the ages of 18 – 70, age is a major deciding factor when it comes to people’s attitudes towards view self-driving cars... Read More »
We are excited to have bestselling author David Horsager as a guest blogger to share his take on generations and getting things done. Here is his guest post about how to maximize productivity in the workplace across generations.
While most people agree that productivity is important, diverse personalities, work styles and ages account for a wide difference in opinion about what “getting things done” should look like.
While Millennials are asking the whys behind a given task, the Baby Boomer manager gets increasingly frustrated with an apparent lack of trust and compliance in the workplace. Age does not have to be a barrier to having efficient, multigenerational teams. Questions drive clearer goals and quick turnarounds on allocated tasks drive business results. Why not have both?... Read More »
How can Millennials learn to assert their authority over Boomers, while still keeping a clear vision and respecting tried-and-true methods?
As Millennials progress in their careers – whether climbing the corporate ladder or starting businesses and hiring employees of their own – they are increasingly finding themselves in positions where they have more seniority than people older than them.
Millennials are a very unique generation, and not just in how they choose to spend their money or save their money for the future. They bring a unique set of attitudes and ideas to the workplace – and the smartphones attached to their palms may not be as detrimental as you may think... Read More »
How can companies target more than one generation at once and still remain true to their brand?
Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.
Many companies right now are struggling to successfully market to and attract new Millennial customers. Millennials, those born between 1977 and 1995, are known to have unique preferences compared to the generations before them... Read More »
Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...
Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.
“We know that IQ has been increasing for many decades,” Valeria Bordone, of the International Institute for Applied Systems Analysis, told Quartz. Bordone and her colleagues used data collected from those over the age of 50. Approximately 2,000 people were tested in 2006, and another 3,000 were tested in 2012. Read More »
Managers and leaders face an unprecedented challenge
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more.
Managers and leaders are responsible for solving an unprecedented challenge: up to five generations working side by side in their workforce. Each generation brings its own life stage, communication preferences, priorities, and more. Here is a quick overview of the five generations by birth years... Read More »