Baby Boomers aren’t just finding any old retail job – they are becoming “retire-preneurs,” people using their would-be retirement as a chance to be their own boss. Read More »
Baby Boomers are shirking their retirement to start new businesses
There’s no doubt about it – retirement, in the traditional sense, is changing, and Baby Boomers are the ones responsible.
Health and financial issues are making some Boomers rethink their retirement strategy
Many Baby Boomers are finding themselves unprepared as they aim headfirst for their retirement years.
32% of Americans 65 to 69 surveyed were still working. Even past age 70, a growing number of seniors are declining to, or unable to, retire. Read More »
As retirement looms, Boomers turn to amenity-filled luxury apartment living
While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.
Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. Read More »
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
More than any other generation, Baby Boomers plan to flex their spending power during the holidays, but Millennials plan to stay within budget
Baby Boomers and Millennials differ greatly in their shopping trends year-round, but nowhere is this more apparent than during the holiday season.
Whether shopping in the stores or online, Baby Boomers were the most likely generation to accumulate debt (63%) during the 2016 holiday season. Read More »
Wealth Managers Believe Millennials are about receive one of the largest wealth transfers in history
There is much debate around whether or not Millennials, currently ages 22 to 39, will inherit trillions (yes, trillions) from their parents and grandparents.
Many experts predict that the intergenerational wealth transfer will be in the trillions of dollars. Read More »
Millennials don’t want the homes their parents worked hard to buy
Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.
A decade or two ago, Baby Boomers were raising their Millennial children in large homes with closed floor plans and spacious yards. My how times have changed. Read More »
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
Baby Boomers are a force to be reckoned with in the online shopping space.
While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.
In our research at The Center, we've discovered that technological trends are beginning to trickle upwards, meaning that older generations start adopting the smartphone and social media habits of younger generations. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »