Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Baby Boomers & Online Shopping: What You Need to Know

Baby Boomers are a force to be reckoned with in the online shopping space.

While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.

How to Determine Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.

Two Generations Changing Global Consumption

Global consumption might look very different in 15 years. Here are the generations that are shaking things up.

New research from the McKinsey Global Institute (MGI) finds just three groups of consumers are set to generate half of all global urban consumption growth from 2015 to 2030 – and the generations they are a part of might surprise you!

Jason Debates Millennials, Boomers, and Viagra on CNBC’s Power Lunch

In a debate on CNBC’s Power Lunch, Jason Dorsey debated which generation has the most spending power.

While Millennials may still be a huge generation with spending power to match, they may be upstaged by a different generation: Baby Boomers.

The Generational Divide on Self-Driving Cars

Will fast-changing automobile technology wedge a further divide between the oldest and youngest generations?

Self-driving cars used to seem like one of many elements of an idealistic future that looked great on the big screen but would never happen…along with robots that clean up after you and meals in pill form. But as anyone who has ever used a Roomba or drank a meal-replacement shake can tell you, that future is nigh.

Guest Post: Productivity Across Generations

We are excited to have bestselling author David Horsager as a guest blogger to share his take on generations and getting things done. Here is his guest post about how to maximize productivity in the workplace across generations.

While most people agree that productivity is important, diverse personalities, work styles and ages account for a wide difference in opinion about what “getting things done” should look like.

Guest Post: Productivity Across Generations

While Millennials are asking the whys behind a given task, the Baby Boomer manager gets increasingly frustrated with an apparent lack of trust and compliance in the workplace. Age does not have to be a barrier to having efficient, multigenerational teams. Questions drive clearer goals and quick turnarounds on allocated tasks drive business results. Why not have both?... Read More »

CATEGORIES: Baby Boomers Generation X Generations Millennials / Gen Y Workplace & Leadership

Growing Pains: What Happens When Millennials Become Leaders of Older Generations

How can Millennials learn to assert their authority over Boomers, while still keeping a clear vision and respecting tried-and-true methods?

As Millennials progress in their careers – whether climbing the corporate ladder or starting businesses and hiring employees of their own – they are increasingly finding themselves in positions where they have more seniority than people older than them.

Bridging the Generational Marketing Divide: Millennials vs. Boomers

How can companies target more than one generation at once and still remain true to their brand?

Any company who has remained in business for the better part of a century knows the importance of adjusting a marketing strategy to stay relevant and competitive in their field. No matter how niche or need-to-have your product or service is, the only way to stay afloat in a noisy and saturated market is to examine your consumer base, determine how to reach them best and—this is the part a lot of businesses forget—discover who your future customers will be.

The Secret to Keeping Mentally Sharp? Smartphones.

Is 60 the new 40? The prominence of smartphones, mobile devices and computer technology could be keeping Baby Boomers mentally young...

Contrary to popular belief, smartphones and other mobile technology may have the potential to improve brain functions. A new study published in the journal Intelligence found that the use of computers and mobile phones could partly explain why today’s Baby Boomers—those born between 1946 and 1964—appear to be four to eight years younger, cognitively, than a similar population less than a decade ago.