The Rise of the Entrepreneurial Baby Boomer

Baby Boomers are shirking their retirement to start new businesses

There’s no doubt about it – retirement, in the traditional sense, is changing, and Baby Boomers are the ones responsible.

Baby Boomers are Changing the Face of Retirement

Health and financial issues are making some Boomers rethink their retirement strategy

Many Baby Boomers are finding themselves unprepared as they aim headfirst for their retirement years.

Baby Boomers Compete With Millennials for Apartment Living

As retirement looms, Boomers turn to amenity-filled luxury apartment living

While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.

Experiences win over Possessions. New Year, New Travel Priorities.

Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list

The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with


More than any other generation, Baby Boomers plan to flex their spending power during the holidays, but Millennials plan to stay within budget

Baby Boomers and Millennials differ greatly in their shopping trends year-round, but nowhere is this more apparent than during the holiday season.

Will Millennials Inherit Trillions?

Wealth Managers Believe Millennials are about receive one of the largest wealth transfers in history

There is much debate around whether or not Millennials, currently ages 22 to 39, will inherit trillions (yes, trillions) from their parents and grandparents.

Millennials Don’t Want to Buy Baby Boomer’s Homes

Millennials don’t want the homes their parents worked hard to buy

Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.

Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Baby Boomers & Online Shopping: What You Need to Know

Baby Boomers are a force to be reckoned with in the online shopping space.

While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.

How to Determine Generational Birth Years

Where do the generations begin and end? Here's what The Center's research has uncovered.

We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.