APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

Tbh is the newest app for reviewing friends and many in Gen Z love it

In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »

CATEGORIES: iGen / Gen Z Technology

GEN Z AND HANGING OUT

"Live Chilling" is the next generation's antidote to social media

Gen Zers are turning to a new way of hanging out online: the "live chill."

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

Gen Z, aka iGen, is growing up digital and the data shows it

Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »

CATEGORIES: iGen / Gen Z Media

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers

Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »

CATEGORIES: iGen / Gen Z Media Research Findings

FINANCIAL ANXIETY IS A SORE SPOT FOR MILLENNIALS

Top 3 Millennial Financial Concerns

It’s not a surprise that millennials worry about finances. Millennials are way more likely to stress about their finances for a large portion of their life, more so than their Baby Boomer parents.

FINANCIAL ANXIETY IS A SORE SPOT FOR MILLENNIALS

It’s not a surprise that millennials worry about finances. Millennials are way more likely to stress about their finances for a large portion of their life, more so than their Baby Boomer parents.It’s estimated that 28% of Millennials are experiencing so much financial anxiety that it’s affecting their job performance, more than twice the rate of the general population. Read More »

CATEGORIES: Millennials / Gen Y

RISING STUDENT DEBT WEIGHS HEAVILY ON MILLENNIALS

Student Debt Jumps 150 Percent

One of the main problems facing recent graduates is the debt they’re stuck with after school.

RISING STUDENT DEBT WEIGHS HEAVILY ON MILLENNIALS

Student loan debt can have major consequences. Millennials are pushing back major life milestones because of their financial insecurities Read More »

CATEGORIES: Millennials / Gen Y

Bubbly Water Is Making A Splash Among Millennials

Popular brands like Seltzer and LaCroix are soaring in sales

Mineral water has Millennials obsessed!

Americans No Longer Want One-Stop Grocery Shopping

Millennials won’t settle when it comes to food.

Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

Why broadcast is making a return to Millennial TV sets

"Rabbit Ears" are making a comeback from the technology trash pile to offer free TV to anyone who hauls them out of the attic. 

3 Specific Tips for Reaching Gen Z on Social Media

How to engage the most elusive generation with social marketing

Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.