The Center’s Zconomy™ Services Solve Gen Z challenges for Clients

Generation Z is rapidly emerging and they are about to change everything.

Gen Z has different communication preferences, workplace styles, consumer habits, and worldviews.

Venmo Offers Gen Z and Millennials Financial Control, But at What Cost?

Matt Beaudreau, Certified Generational Speaker at The Center, reveals how for Gen Z and Millennial users Venmo FOMO is real

Money-sharing app Venmo has tapped into a sweet spot for Gen Z and Millennials. It combines an easy way to take control of one’s finances and a social media experience (complete with emojis) into one platform.

Baby Boomers are Unprepared for Retirement

Rising debt and stagnant wages are causing Baby Boomers to stay in the workforce longer than expected.

Millennials aren’t the only ones unprepared for retirement. A significant amount of Baby Boomers, are finding themselves far from retirement-ready.

Baby Boomers are Unprepared for Retirement

According to a recent article in the Wall Street Journal, Baby Boomers are reaching retirement age in worse financial shape than the prior generation for the first time since the post-Great Depression era. Read More »

CATEGORIES: Baby Boomers Generations

What to Expect When Gen Z Enters the Housing Market

Jason Dorsey shares insights on what Gen Z will look for when buying a home.

The housing market might still be reeling from Millennials’ delay in buying homes, but Gen Z – the generation after Millennials – is already setting their sights on homeownership.

Millennials Want to Go to Space More Than Any Other Generation

Could Millennials be the first generation to make space travel a vacation option?

While they might not have the same spending power as Baby Boomers when it comes to vacations, Millennials are passionate about traveling and seeking out new life experiences.

Top 8 Questions About Generations Answered

The Center’s Director of Research Elli Denison Ph.D. answers your most-asked questions about generations!

Top 8 Questions About Generations Answered

Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center’s research, including quantitative, qualitative and mixed method. Read More »

CATEGORIES: Generations Research Findings

How Gen Z Entrepreneurs Use Social Media to Succeed

For the youngest generation, social media a major vehicle for success.

While Millennials are both striving to become their own boss and joining the ranks of upper management in the workplace, Gen Z – the generation after Millennials – are changing the game altogether.

How Gen Z Entrepreneurs Use Social Media to Succeed

Gen Z are taking full advantage of the internet and social media to start their careers. Using platforms like Instagram, Youtube, and Twitter, some creative, hardworking members of this young generation are raking in nearly seven figures. Read More »

CATEGORIES: iGen / Gen Z Selling & Marketing

Do Millennials Prefer Mobile Apps or Websites?

Pros and cons of websites versus mobile apps for Millennial customers

Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

Will Millennials Ever Climb Out of the Great Recession Rut?

New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground

It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?

Will Millennials Ever Climb Out of the Great Recession Rut?

A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing