How Large is Each Generation in the US?

From Gen Z and Millennials to Gen X, Boomers, and Traditionalists

We are frequently asked, “How large is each generation in the U.S.?” Great question!

4 Ways Your Brand Can Connect with Millennials

How to Make the Most Out of Your Marketing Strategy with Millennials

Millennials are the biggest influencers in the marketplace today. Getting them to connect with your brand is key to not only success but survival.

4 Ways Your Brand Can Connect with Millennials

Apply the 4 steps above to start connecting to millennials in new ways, and harness the loyalty and buying power of the largest generation of consumers at exactly the time they’re establishing their brand loyalty. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

5 Things Moms Should Know About Their Gen Z Kids

Check out these surprising facts from our new national study on Gen Z

Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.

6 Perfect Mother’s Day Gifts for Millennial Moms

Check out these unique gift ideas for the Millennial mom in your life

We've got you covered in the gift department this Mother's Day.

New National Study: The State of Gen Z 2017

New National Study Finds Gen Z is Smarter with Money than Millennials

Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.

Millennials are the driving force behind the better-for-you snack category

New research identifies the latest snacking trends and motivations

Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.

Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Generation Z Wants a Job

Jason Dorsey, the Gen Z Expert, talks Gen Z employment opportunities

While Gen Z wants jobs that are fulfilling, they also crave job stability and don't plan to change jobs as much as their predecessors have.

Millennial Magnets

The 10 Most Enticing Cities for Millennials

What cities appeal to Millennials? Great question! We found one list with their version of the answer.

5 Questions with Alicia Rainwater, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!