In our research at The Center, we've discovered that technological trends are beginning to trickle upwards, meaning that older generations start adopting the smartphone and social media habits of younger generations. Read More »
Baby Boomers are a force to be reckoned with in the online shopping space.
While marketers and advertisers have been trying to capture a generation of Millennial consumers for years, and are just now setting their sights on the up-and-coming Gen Z, Baby Boomers have remained a force to be reckoned with when it comes to spending, and a lot of it is done online.
Looking for more than just chicken nuggets, Gen Z has restaurant preferences that put forth a more mature outlook on food.
While Millennials may have grown up snacking on chicken nuggets, Gen Z children and young teens are opting for healthier options. Gen Z, the generation after Millennials, are already a force to be reckoned with in the restaurant, fast-casual, and fast food eating space.
Gen Z spends more on food than on any other category, including clothing, electronics, or concerts. Read More »
Are your Millennial employees dragging their feet? Here are some things you might need to change to tap into their full potential.
The holidays are fast approaching, which means there’s yet another excuse for employees to zone out at work, either daydreaming about their upcoming vacation or mentally planning their family gatherings. This is probably true for all of your employees, regardless of age, at this point in the year. But what’s causing your Millennial employees to disengage during the other of the months?
Millennials are notoriously different from their Gen X and Baby Boomer predecessors, especially in the workplace. They bring different skills, expectations, and attitudes to the table, and if older generations aren’t prepared or don’t adapt, they could be setting themselves up for major workplace conflicts. Read More »
Where do the generations begin and end? Here's what The Center's research has uncovered.
We take generations seriously. To us, generations are not cute stories or catchy memes but groupings of people who help us to see them and the world differently—and more clearly.
At The Center for Generational Kinetics, we believe generations are not boxes but powerful, predictive clues on where to start to faster connect with and influence people of different ages and life stages. Read More »
During the 2016 holiday season, Millennials are projected to outspend every other generation in pet supplies and accessories
It’s no secret that Millennials love their pets. Just look on Facebook on Instagram – nearly every Millennial that you follow will likely have at least one (and typically many more) pictures with their furry friends. In fact, many resist the title of pet “owner” and rather consider themselves pet “parents.”
But it’s not just their Instagram feed that Millennial consumers are devoting to their cats and dogs. According to Purina, a significant chunk of Millennials’ holiday spending budget will go towards pet accessories, gifts, and organic food. Read More »
Millennials want to support brands with a social mission, but only if they understand how they give back
What’s a well-known brand to do if their tried-and-true methods aren’t working with Millennial consumers?
This is the frustrating challenge facing Newman’s Own, a brand with integrity and a long-standing dedication to philanthropy. Read More »
When brands talk about "Millennials" do they really mean "Gen Z"? Find out here.
While most people think the generation after Millennials consists of only kids, the truth is that the oldest members of Gen Z and iGen are now up to age 20.
While Millennials get a reputation for receiving help from parents, the tables are about to turn.
Though Millennials often get a bad rap for being the generation to live with their parents for a longer time post-college than any other generation, it’s now their parents who need the support.
Already 19 percent of Millennials support their parents financially, with the average spending $18,250 annually. Read More »
How old should you be when you get your first smartphone? What does the youngest generation expect from technology? Inc.com investigates.
Gen Z is quickly becoming the new buzzy generation to know, market and sell to, and employ.
Even though Millennials were the ones to truly shake things up on all fronts, Gen Z is shifting gears yet again, causing a stir up yet again. Read More »
The generation after Millennials is tied to their smartphones. But is that a bad thing?
Naturally, if you’ve never known a world without information and communication at your fingertips via the internet and smartphones, you’re going to have a whole different outlook than any other generation in history.
For Gen Z, “the age at which you get your first smartphone is more important than the age at which you get your driver’s license,” said Jason Dorsey. Read More »