3 Specific Tips for Reaching Gen Z on Social Media

How to engage the most elusive generation with social marketing

Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.

Will Millennials Inherit Trillions?

Wealth Managers Believe Millennials are about receive one of the largest wealth transfers in history

There is much debate around whether or not Millennials, currently ages 22 to 39, will inherit trillions (yes, trillions) from their parents and grandparents.

Gen Z vs Millennials: How Do They Think Differently About Money?

Research shows that Gen Z thinks much differently about money than Millennials

A new national from The Center for Generational Kinetics reveals that Gen Z thinks very differently from Millennials when it comes to money.

Gen Z vs Millennials: How Do They Think Differently About Money?

Everyone tends to see Generation Z as the "younger sibling" of Millennials. So wouldn't these two groups think about money in the same way? Apparently not! Read More »

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Not Just for Kids: How Cereal Brands are Charming Millennials

New USA TODAY feature on how cereal marketers plan to connect with Millennial consumers

Millennials will be a new focus of cereal advertising efforts according to a recent article from USA Today. Cereal makers hope to charm Millennials.

Gen Z Goes to YouTube for Product Reviews

YouTube is the #1 Place Gen Z Goes for Product Reviews

One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.

Gen Z Goes to YouTube for Product Reviews

With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it's vital to get your product into the hands of people who want to talk about it online Read More »

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Millennials Don’t Want to Buy Baby Boomer’s Homes

Millennials don’t want the homes their parents worked hard to buy

Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.

Gen Z: A Generation No Longer Easily Defined by Gender

What it means to be “gender neutral” in marketing to Gen Z

The term “gender neutrality” is just that, not specific to either gender, and it’s no surprise that Gen Z aligns with it.

New Study Shows That Artificial Intelligence Will Take Over Millennial Jobs

AI is coming for jobs, especially those of Millennials

Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.

Millennial Entrepreneurship Trends in 2017

New national study finds Millennials have very different views of entrepreneurship than other generations in America

Do Millennials REALLY want to be entrepreneurs? The results of our national study may surprise you.

What is a Generation?

Defining a Cohort

Nowadays, terms like 'Baby Boomers,' ‘Gen X,’ 'Millennials,' and 'Gen Z' have become household words.