The Center’s Gen Z Research Is Featured in an International College Textbook

Exciting news about The Center’s new Gen Z National Study

We are excited to announce that The Center’s for Generational Kinetics’ latest national study on Generation Z is being featured in a college textbook

The Center’s Gen Z Research Is Featured in an International College Textbook

The research team at The Center is thrilled and honored to be included in the textbook and to be viewed as primary source material for understanding Generation Z. Read More »

CATEGORIES: Media Research Findings

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

Tbh is the newest app for reviewing friends and many in Gen Z love it

In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »

CATEGORIES: iGen / Gen Z Technology

GEN Z AND HANGING OUT

"Live Chilling" is the next generation's antidote to social media

Gen Zers are turning to a new way of hanging out online: the "live chill."

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

Gen Z, aka iGen, is growing up digital and the data shows it

Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives—which is different than Millennials who were the first digital natives.

MILLIONS OF TEENS COULDN’T GO A DAY WITHOUT THEIR SMARTPHONES

A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones. Read More »

CATEGORIES: iGen / Gen Z Media

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

How Gender Inclusion is Now a Topic in Schools Amongst Students and Teachers

Gender equality, diversity, and inclusion are huge topics for Generation Z, and one place where it is showing up is in schools.

GEN Z STUDENTS ARE TALKING ABOUT GENDER EQUALITY IN THE CLASSROOM

Topics like gender norms and inclusion are now part of the mainstream conversation for Gen Z and Millennials, and more and more people are willing to talk about topics that were once considered off-limits. Read More »

CATEGORIES: iGen / Gen Z Media Research Findings

FINANCIAL ANXIETY IS A SORE SPOT FOR MILLENNIALS

Top 3 Millennial Financial Concerns

It’s not a surprise that millennials worry about finances. Millennials are way more likely to stress about their finances for a large portion of their life, more so than their Baby Boomer parents.

FINANCIAL ANXIETY IS A SORE SPOT FOR MILLENNIALS

It’s not a surprise that millennials worry about finances. Millennials are way more likely to stress about their finances for a large portion of their life, more so than their Baby Boomer parents.It’s estimated that 28% of Millennials are experiencing so much financial anxiety that it’s affecting their job performance, more than twice the rate of the general population. Read More »

CATEGORIES: Millennials / Gen Y

MILLENNIAL WOMEN ARE WORSE OFF THAN THEIR MOTHERS

How Today’s Challenges Affect Millennial Women

According to a new report by the Population Reference Bureau, millennial women are “worse off” than their mothers, but what exactly does that mean?

MILLENNIAL WOMEN ARE WORSE OFF THAN THEIR MOTHERS

So why the stalled or reversed progress for women of younger generations? Researchers blame "social and structural barriers." Read More »

CATEGORIES: Uncategorized

RISING STUDENT DEBT WEIGHS HEAVILY ON MILLENNIALS

Student Debt Jumps 150 Percent

One of the main problems facing recent graduates is the debt they’re stuck with after school.

RISING STUDENT DEBT WEIGHS HEAVILY ON MILLENNIALS

Student loan debt can have major consequences. Millennials are pushing back major life milestones because of their financial insecurities Read More »

CATEGORIES: Millennials / Gen Y

THINGS THAT MILLENNIALS ARE KILLING

Check Out Which Industries Are At Risk Because Of Millennials

It seems like daily there is a new article about something Millennials are ruining.

Bubbly Water Is Making A Splash Among Millennials

Popular brands like Seltzer and LaCroix are soaring in sales

Mineral water has Millennials obsessed!