Here are three unexpected marketing approaches for reaching Gen Z. Read More »
How to engage the most elusive generation with social marketing
Generation Z, the new kids on the block after Millennials, now holds $44 billion in purchasing power.
Wealth Managers Believe Millennials are about receive one of the largest wealth transfers in history
There is much debate around whether or not Millennials, currently ages 22 to 39, will inherit trillions (yes, trillions) from their parents and grandparents.
Many experts predict that the intergenerational wealth transfer will be in the trillions of dollars. Read More »
Research shows that Gen Z thinks much differently about money than Millennials
A new national from The Center for Generational Kinetics reveals that Gen Z thinks very differently from Millennials when it comes to money.
Everyone tends to see Generation Z as the "younger sibling" of Millennials. So wouldn't these two groups think about money in the same way? Apparently not! Read More »
New USA TODAY feature on how cereal marketers plan to connect with Millennial consumers
Millennials will be a new focus of cereal advertising efforts according to a recent article from USA Today. Cereal makers hope to charm Millennials.
Jason Dorsey, President and Co-Founder of The Center of Generational Kinetics confirms how important it is for cereal companies to get Millennials back on board at breakfast. Read More »
YouTube is the #1 Place Gen Z Goes for Product Reviews
One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.
With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it's vital to get your product into the hands of people who want to talk about it online Read More »
Millennials don’t want the homes their parents worked hard to buy
Who will buy the big houses that Baby Boomers are trying to sell? It might not be the Millennials.
A decade or two ago, Baby Boomers were raising their Millennial children in large homes with closed floor plans and spacious yards. My how times have changed. Read More »
What it means to be “gender neutral” in marketing to Gen Z
The term “gender neutrality” is just that, not specific to either gender, and it’s no surprise that Gen Z aligns with it.
CBS News recently reported that gender neutrality is a significant fashion trend amongst members of Gen Z. Read More »
AI is coming for jobs, especially those of Millennials
Artificial Intelligence will be taking over Millennial jobs in the decades to come, according to a new study conducted and released by Gallup.
Jason Dorsey, president and co-founder of The Center for Generational Kinetics, explains why this phenomenon is happening. Read More »
New national study finds Millennials have very different views of entrepreneurship than other generations in America
Do Millennials REALLY want to be entrepreneurs? The results of our national study may surprise you.
The study findings were shocking and revealed some significant generational differences between Millennials and other generations in America. Read More »