Do Millennials Prefer Mobile Apps or Websites?

Pros and cons of websites versus mobile apps for Millennial customers

Millennials are tech dependent and can’t go very long at all before reaching for their smartphones, but are they using your mobile app or your website?

Gen Z’s Curious Spending Habits

Here’s what they like to spend on now…and what they want to buy later

Growing up in a post-9/11 society, Gen Z is shaping up to be very different from Millennials.

Will Millennials Ever Climb Out of the Great Recession Rut?

New research shows that Millennials born in the 1980s may have a more difficult time gaining financial ground

It’s no secret that Millennials continue to face a tougher financial reality, but just how far behind are they compared to previous generations when they were the same age?

Will Millennials Ever Climb Out of the Great Recession Rut?

A new study from the Federal Reserve Bank of St. Louis found that households headed by someone born before 1960 are better off, while younger households headed by someone born after 1960 are generally worse off. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

How to Easily Engage Gen Z Employees in the Workplace

Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!

Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.

Jason Dorsey Delivers Millennial Keynote to 2,000 Financial Leaders

Acclaimed generational speaker Jason Dorsey returns to keynote The Financial Brand Forum and receives a standing ovation

Jason Dorsey, President and lead researcher at the Center for Generational Kinetics, brought his trademark high-energy keynote speech and practical actions to The Financial Brand Forum for the second time on May 7-9, 2018.

Jason Dorsey Delivers Millennial Keynote to 2,000 Financial Leaders

Dorsey, described by the Forum as “smart, entertaining, educational, and funny,” captivated the audience with brand new insights on Millennials and Gen Z as consumers, employees, and trendsetters. Read More »

CATEGORIES: Media

How Millennials Waiting to Have Kids is Affecting Big Brands

Jason Dorsey weighs in on how the baby care industry can weather the Millennial storm

As the US fertility rate continues to hit record lows, major baby care brands are reeling from Millennials’ decision to delay parenthood.

How Millennials Waiting to Have Kids is Affecting Big Brands

According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, the US fertility rate fell to 60.2 births per 1,000 women of childbearing age in 2017, down 3 percent from 2016. Read More »

CATEGORIES: Millennials / Gen Y Selling & Marketing

Gen Z Experiences Prom through a Smartphone Lens

Gen Z won’t pull away from their smartphones—even during prom!

It’s no secret that Gen Z are digital natives, and now most are connected to their smartphones—even at their own prom!

Gen Z Experiences Prom through a Smartphone Lens

According to a recent KVUE article, smartphones are instrumental in organizing and documenting prom night for Gen Z. Read More »

CATEGORIES: iGen / Gen Z

How is Generations Research Different from Market Research?

The Center’s Director of Research Elli Denison Ph.D. reveals the advantages of generational research compared to traditional market research

As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients.

What Does Gen Z Value in the Workplace?

With millions of Gen Z entering the workforce, The Center’s Dr. Denise Villa and Heather Watson talk with CNBC about their expectations

With Baby Boomers on the brink of retirement and Gen X and Millennials squarely in the driver’s seat when it comes to the workforce, Gen Z is poised to come in and shake things up.

Millennials and Taxes: The Knowledge Gap

Many young adults still rely on parents to do their taxes

Many Millennials still receive financial help from their parents well into their twenties and thirties—and not just in cash.