32% of Americans 65 to 69 surveyed were still working. Even past age 70, a growing number of seniors are declining to, or unable to, retire. Read More »
Health and financial issues are making some Boomers rethink their retirement strategy
Many Baby Boomers are finding themselves unprepared as they aim headfirst for their retirement years.
As retirement looms, Boomers turn to amenity-filled luxury apartment living
While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them.
Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. Read More »
Jason Dorsey weighs in on the importance of generational identity
The word “Millennial” has never been more contentious.
According to recent research, only 40% of Millennial-aged respondents considered themselves part of the “Millennial generation.” Read More »
Expedia and the Center for Generational Kinetics find travel at the top of everyone’s wish list
The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com
Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. Read More »
Millennials are hitting the brakes when it comes to online shopping for cars
Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online.
According to an MSN poll, a full 62% of American Millennials plan to buy their next car in-person at a dealership. Read More »
Breakthrough national research on Millennials, Gen Z, and entrepreneurship
The Center for Generational was proud to partner with America’s Small Business Development Center’s to lead a breakthrough national study for the organization that explored Millennials and their attitude toward starting and owning their own business.
The study’s findings were so powerful that the study’s co-authors, Tee Rowe and Jason Dorsey, were featured on more than 25 TV shows in a single day!!! Read More »
Millennials and houseplants are a match made in heaven. Here’s why.
At-home gardening seems to have struck a certain chord with Millennials.
It will be exciting to see how the plant industry adapts to woo Millennials and keep them interested as they move toward other traditional markers of adulthood. Read More »
More than any other generation, Baby Boomers plan to flex their spending power during the holidays, but Millennials plan to stay within budget
Baby Boomers and Millennials differ greatly in their shopping trends year-round, but nowhere is this more apparent than during the holiday season.
Whether shopping in the stores or online, Baby Boomers were the most likely generation to accumulate debt (63%) during the 2016 holiday season. Read More »
New data reveals how changing expectations in caregiving for aging parents is throwing Gen X for a loop
Generation X – the generation sandwiched between Baby Boomers and Millennials – are beginning to face a difficult milestone en masse.
Now, the role of caregiver encompasses everything from health support to financial settlement and the physical cleanout of a loved one’s home. Read More »
Millennial business owners and founders are creating big business results
Millennial entrepreneurs are founding big businesses and creating impact in industries around the world.
A recent CNN article showcases female and male Millennial entrepreneurs who founded a wide range of successful companies. Read More »