How to Easily Engage Gen Z Employees in the Workplace

Discover from The Center’s behavioral designer Heather Watson how you can keep your Gen Z employees engaged with a little—or maybe a lot—of feedback!

Gen Z is growing up, graduating college, and starting to enter your workforce. While you probably feel you just got a handle on adapting to Millennials’ workplace preferences, it’s already time to start focusing on this next generation of workers: Generation Z.

How Does Gen Z Actually Use YouTube?

Heather Watson, CGK’s behavioral designer, explains how our latest research discoveries will help your brand engage with Gen Z on YouTube

Gen Z spends a lot of time on YouTube—or as they called it in our last focus group “Google-Tube.” Why? Because they are using it to search for things online the way older generations use Google.