Moments That Shape a Generation

How a generation is defined by more than just their birth year

Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.

Generation Z Wants a Job

Jason Dorsey, the Gen Z Expert, talks Gen Z employment opportunities

While Gen Z wants jobs that are fulfilling, they also crave job stability and don't plan to change jobs as much as their predecessors have.

Millennial Magnets

The 10 Most Enticing Cities for Millennials

What cities appeal to Millennials? Great question! We found one list with their version of the answer.

5 Questions with Alicia Rainwater, CGK Certified Speaker

Get to know our dynamic certified speaker!

This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!

Delayed Adulthood

Millennials Don’t Consider Themselves Adults Until Age 30

The delay in assuming these adulthood rights of passage doesn't mean that Millennials are not interested in them.

How “Millennial Pink” Can Help Market Your Business

The color that’s driving Millennial purchase power

New York Magazine recently proclaimed that millennial pink, a color trend that started in the summer of 2016, is here to stay.

Jason Dorsey on the traits of Gen Z for Comstock’s Magazine

The next generation is both pragmatic and tech-savvy

In a recent interview with Comstock’s Magazine, Gen Z Expert and researcher Jason Dorsey highlighted how technology has groomed the youngest generation in ways we’ve never seen before.

Jason Dorsey on the traits of Gen Z for Comstock’s Magazine

“For the first time in history, the youngest generation is driving behavior of the older generations. The 15-year-old is doing something before the 50-year-old,” says Dorsey. Read More »

CATEGORIES: Uncategorized

21st-Century Marketers Struggle with Things Millennials Aren’t Buying

The non-conformity of Millennial consumers challenges retail

The mid-20th century’s tried-and-true products and services do not appeal to Millennial consumers.

What’s in a Name? Gen Z vs iGen

(and Other Names that Didn't Stick)

Although there were multiple contenders for the definitive name, "Gen Z" is the current winner. Here are other names and why they didn't stick.

Jason Dorsey details newest youth communication craze in Fox Interview

"Live Chilling" is how Gen Z Hangs Out

The ease and functionality of online “live chilling” make it most appealing to youth. Dorsey explains they are “using one of these apps on their phone, in their living room – connecting to people in other living rooms, and that’s hanging out.”

Jason Dorsey details newest youth communication craze in Fox Interview

They are maintaining friendships via the internet much like previous generations would have utilized a local coffee shop, and according to leading Gen Z expert and researcher Jason Dorsey, “This is not going away”. Read More »

CATEGORIES: iGen / Gen Z Media Technology Uncategorized