Here is the One Thing Millennials AREN’T Buying Online

Millennials are hitting the breaks when it comes to online shopping for cars

Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online.

The Center’s Research Featured on 25 TV shows in a day!

Breakthrough national research on Millennials, Gen Z, and entrepreneurship

The Center for Generational was proud to partner with America’s Small Business Development Center’s to lead a breakthrough national study for the organization that explored Millennials and their attitude toward starting and owning their own business.

The Center’s Research Featured on 25 TV shows in a day!

The study’s findings were so powerful that the study’s co-authors, Tee Rowe and Jason Dorsey, were featured on more than 25 TV shows in a single day!!!  Read More »

CATEGORIES: Media Uncategorized

4 Reasons Why Houseplants Are the Perfect Millennial Trend

Millennials and houseplants are a match made in heaven. Here’s why.

At-home gardening seems to have struck a certain chord with Millennials.

4 Reasons Why Houseplants Are the Perfect Millennial Trend

It will be exciting to see how the plant industry adapts to woo Millennials and keep them interested as they move toward other traditional markers of adulthood. Read More »

CATEGORIES: Millennials / Gen Y

BABY BOOMERS BREAK THE BANK WITH HOLIDAY SHOPPING

More than any other generation, Baby Boomers plan to flex their spending power during the holidays, but Millennials plan to stay within budget

Baby Boomers and Millennials differ greatly in their shopping trends year-round, but nowhere is this more apparent than during the holiday season.

Gen X May Be Unprepared to Take on Caregiver Role for Aging Parents

New data reveals how changing expectations in caregiving for aging parents is throwing Gen X for a loop

Generation X – the generation sandwiched between Baby Boomers and Millennials – are beginning to face a difficult milestone en masse.

MILLENNIAL ENTREPRENEURS ARE IMPACTING BIG INDUSTRIES AND MAKING HEADLINES

Millennial business owners and founders are creating big business results

Millennial entrepreneurs are founding big businesses and creating impact in industries around the world.

KRAFT HEINZ’S NEW CFO IS 29 YEARS OLD – AND A MILLENNIAL!

3G Capital Partners has a history of promoting younger employees

In an exciting move for Millennials, Kraft Heinz made 29-year-old David Knopf their CFO. Knopf is a 3G partner who joined the company in 2015.

KRAFT HEINZ’S NEW CFO IS 29 YEARS OLD – AND A MILLENNIAL!

3G has a history of promoting younger employees. This is different from the career progression used at most companies with the size and scope of Kraft Heinz. Read More »

CATEGORIES: Millennials / Gen Y

WHAT TO EXPECT WITH THE GEN Z WORKFORCE

How employers can start planning for next generation of employees and new hires

The older end of Gen Z is surpassing 21 years old. They are finally flooding enter into the U.S. workforce in both entry-level jobs and career starters.

The Center’s Gen Z Research Is Featured in an International College Textbook

Exciting news about The Center’s new Gen Z National Study

We are excited to announce that The Center’s for Generational Kinetics’ latest national study on Generation Z is being featured in a college textbook

The Center’s Gen Z Research Is Featured in an International College Textbook

The research team at The Center is thrilled and honored to be included in the textbook and to be viewed as primary source material for understanding Generation Z. Read More »

CATEGORIES: Media Research Findings

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

Tbh is the newest app for reviewing friends and many in Gen Z love it

In line with current Gen Z trends in mobile apps are those apps designed for anonymously reviewing your friends. One new app that is topping the charts allows the user to do just that but it all has to be positive.

APPS FOR REVIEWING FRIENDS ANONYMOUSLY GAIN POPULARITY WITH GEN Z

The app is called tbh (to be honest) and it has users take polls about their friends. You’re presented with a series of polls, 12 at a time, then four options of friends to choose from. Read More »

CATEGORIES: iGen / Gen Z Technology