As the leader in generational research, speaking and solutions, it is our mission to uncover the data you need to make informed decisions that drive measurable results. Read More »
From Gen Z and Millennials to Gen X, Boomers, and Traditionalists
We are frequently asked, “How large is each generation in the U.S.?” Great question!
How to Make the Most Out of Your Marketing Strategy with Millennials
Millennials are the biggest influencers in the marketplace today. Getting them to connect with your brand is key to not only success but survival.
Apply the 4 steps above to start connecting to millennials in new ways, and harness the loyalty and buying power of the largest generation of consumers at exactly the time they’re establishing their brand loyalty. Read More »
Check out these surprising facts from our new national study on Gen Z
Here are 5 things every Millennial and Gen X mom should know based on our new national study on Gen Z.
As any mom can see, Gen Z is going to be quite different from previous generations. Read More »
Check out these unique gift ideas for the Millennial mom in your life
We've got you covered in the gift department this Mother's Day.
Research states that Millennial moms tend to gravitate more towards experiences instead of material items. Read More »
New National Study Finds Gen Z is Smarter with Money than Millennials
Our newest research here at The Center for Generational Kinetics reveals that Americans ages 14-21 are demonstrating conservative economic tendencies at an early age.
Not since the Baby Boomers has there a been a generation so concerned with financial responsibility. Read More »
New research identifies the latest snacking trends and motivations
Findings from a recent national study identify the trends and motivations behind the millennials' health-conscious approach to snacking.
Whether a snack is sold in a grocery chain, a specialty food retailer, or delivered right to the front doorstep, millennials are definitely creating a whole new market when it comes to better-for-you snack options. Read More »
How a generation is defined by more than just their birth year
Multiple generations compose today's workforce, so there's been a lot of talk about how members of each group behave.
To better understand generational behaviors, it's a good idea to explore each group's generation-shaping moments. Read More »
Jason Dorsey, the Gen Z Expert, talks Gen Z employment opportunities
While Gen Z wants jobs that are fulfilling, they also crave job stability and don't plan to change jobs as much as their predecessors have.
Dorsey explained to the Boston Globe that Gen Z wants to avoid the mistakes that Millennials made. Read More »
The 10 Most Enticing Cities for Millennials
What cities appeal to Millennials? Great question! We found one list with their version of the answer.
Check out the top places where young people just starting their independent lives want to be. Read More »
Get to know our dynamic certified speaker!
This is the second in our three-part series in which you will get to know each of our certified speakers and see what they think about generations!